The first important thing is to make the community members love what they do. When they love what they do, you should give them the power and responsibility to spread the message.
How do you do this?
Buttons for their webistes and blogs
Here you will find a link to the buttons
Posters
Here you will find a link to posters
E-Mail Signatures
Here you will find a link to signatures
Let them share THEIR story
Here you will find a link to a place, where they can share their story.
Share stories, where community participants successfully hired new members
Show them how to speak about the Community
Maybe with a workshop? Elevator pitch, etc….
Merchandizing
Like Erinnerungsguerilla
Examples
let them put posters and stickers at interesting places and let them make fotos of that, which they can show on the facebook page
a download cunter… each milestone a new picture
