2Our communication goals

What do we want to communicate?

There are 4 important messages you should consider in your marketing strategy.

Most importantly we want to communicate that we have a positive impact on our enviroment.

• We make education accessible for everyone, especially children at a social disadvantage.

• We ease the search for relevant and interesting learning material. We encourage the children to learn interdisciplinarily.

II. It is also important to communicate that working in Serlo's community is fun and exciting. Our community members are cool, young, talented and interesting.

III. Serlo lives the following values

IV. Serlo is a steady flow of improvement and is a trendsetting website

Who do we want to reach?

The following groups are our most important target groups. The things we want to communicate should primarily reach them.

• Teachers, teacher's associations and unions

• Foundations, the OER scene, other social organizations

• Students

In the following passages, we will present you how to reach your target group effectively!