3Special Announcements
Sometimes you have a special announcement (e.g. your kick-off). If you want to make this event really big and prominent, you should pursue the subsequent structure:
Planning
Buildup
Announcement
Review
Planning
Our old friend, the plan is visiting us again. Again you have to answer some good questions:
You should know your goals, the needed tools, resources and peoples.You know, how to make a work plan… Make it!
Build-Up
"some things are better left to imagination"
make them care, before they know, what will happen
tease them… create excitment and anticipation
be carefull, use a buildup only, if the thing you wanna announce is worth it - don't dissappoint the excitement
Examples:
Comming soon announcements
Announcement
Regardless wether you made a buildup or not, you need to answer in your announcement all the most immediate questions of the speculators.
For your announcement you should have a single location where you direct the people to. This location is the new subject start website.
This page should be easy to read. That's why the webiste should be
Succinct: don´t write more than 50% of the text you would write in a hardcopy publication
Scannable: no long, continous blocks of text
Splitted: use hypertext to split up information into multiple pages
It is always good to engage in a rhetorical dialog with the reader. Ask questions. Use an inspiring language.
Review
To measure your success and to review everything you made is important to improve your work. It is also important to improve the work of others. We ask you to Review your Kick-Off and to share your findings on this webpage. They will be highly valuable for other community founders.
How should you evaluate your Kick-Off?
Ask the questions from the beginning again
Which criteria should you use?
Efficiency identify areas that are inefficient and redundant
Gather feedback (from people who consumed and produced the campagne)
Gather new ideas with your teammembers
