1 Where are we?
The kick-off is done. We are now in the second stage. But how to keep the community growing until it can stand on its own feet?
What are thecommunity participants again? What is support and what community? If you want to see the stakeholder graphics again just click here.
You know, where we are. Now let us see, what we are doing in this chapter.
2 In this stage
Your main goal for this phase should be to establish the community members themselves as the main drive in attracting new members are the community members itself. Nevertheless, you should constantly communicate a positive message of your community, the opportunities and its achievements.
Milestones in Growth
Growth is a bit difficult. There are still some goals you shoud reach but there are also some activities you should do regularly. The goals you should reach are written down here.
What | When start to work on it | How to make it |
|---|---|---|
First 10 contributors | After the Kick-Off | Mostly |
5 teacher contribute | After Kick-Off | Mostly |
Subject in subject navigation | After 2 teachers contributing | have ca. 10 topics, 5 courses and 100 articles |
Regular Activities
What | When to start witht them |
|---|---|
Right after the Kick-Off | |
editor meetings | when you have the first editors |
Subject Editons | Right after the Kick-Off |
focus when you got in the Subject Navigation | |
Subject Conferences | When you got more than 100 contributors |
When youreached the maingoal and the community got in the sustain phase (here again a link to the stages) you can go on here.
3 How to keep them and encourage more contribution
Good community life
Strong commitment is only possible through strong social relations. Strong social relations are only possible through regular personal, non-digital interaction. Regular personal non-digital interaction is only possible through strong city communities.
If you are in a city with a strong city community, you should coordinate your activities with the activities of the other subjects in this city or with the city community as such. It will be usefull to make some events together and some events separate.
If you are not in a city with a strong city community you should read the topic to City Communities too.
Identification
If they have no passion for the Vision of Serlo Education, they will not be keen on spreading the message.
How do we build up identification
Clear mission statement, common goal, that is propagated often
Much interaction with the community
Ease and fun of technical contribution
If you have an awesome community life, but it is difficult to contribute or it is just boring, you don't woun't work and help. That is why a good website structure, website gimmiks and easter egs are really important. Unfurtunitly you can't work on this features. But Serlo Global works to make the usability, the workflow at work as good as possible.
Everything okay? You're still here? Okay. Then let us go on.
4 Some further ideas to improve the community
regular interactions (meetings)
responsibilities for giving access
assess an measure the success of the community
facilitate discussons about the community
Measuring the community
growth -> Number of members
percentage of members publishing a post or article
number of logins to website
number of unique comments to a post thread
Measuring the contribution of members
number of articles posted / new discussion threads startet
recognition by fellow members (best idea, best contributor…)
thank you wall for members to recognize peer contribution
