In this course
If you need a little group the use of individual contacts is effective and efficient. You should use it in the first steps. But this kind of recruitment costs you a lot of effort if you want to build up a community. That is why you need to switch to public relations over the time.
That does not mean, that the use of individual contacts looses it's rasion d'être. You should teach all your community members how to express the vision of Serlo and how to use contacts. If members acquire new members you could call it network-marketing.
In this course we show you some ingredients you could use in your communication policy. Feel free to use them as you want.